Tag Archives: Wine Marketing

The Vincast Episode 126 – Marie Doyard from Champagne Andre Jacquart

When Marie Doyard says that “Champagne is running through her blood”, she’s not kidding. Not only was she born in Reims and raised in the region, but her great-grandfather Maurice Doyard was one of the founders of the Comité Interprofessionnel des Vins de Champagne (C.I.V.C.) during World War II. Her parents brought the Jacquart and Doyard estates together – all based in the Côte des Blancs – and when she took over in 2004 she had some dynamic ideas of how to take Champagne Andre Jacquart into the new millennium. On a recent visit to Melbourne I was able to find out more about her journey and about grower-champagne.

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Marie Doyard from Champagne Andre Jacquart

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AAVWS 2016 Part Two – Talk and Taste seminars

On the second part of a series looking into the Australian Alternative Varieties Wine Show, I look at one of the most valuable events of the week – particularly for the producer exhibitors – Talk & Taste. These seminars provide a forum for guest speakers, some of whom are on the judging panel, to discuss topics very pertinent to those working with alternative varieties in Australia. This year panels covered three areas, I took some (very amateurish) footage from the front row, here are a few talking points. Many thanks to the AAVWS for the opportunity to attend as the 2016 Fellow, and also for the use of some pictures from the Facebook page.

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November 28, 2016 · 5:39 pm

The Vincast Episode 047 – Dr. Damien Wilson, Professor of Wine Marketing

Have you ever considered a career in wine business & marketing? Did you know that you can study it academically, to a PhD level? Well Damien Wilson did just that, and currently shares his incredible understanding of markets, consumers and branding with students at the Dijon School of Wine & Spirits. He joined me on this episode of The Vincast to talk about how he got into the field and how important understanding about this complicated topic will be in the future.

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Dr. Damien Wilson, Professor of Wine Marketing

Dr. Damien Wilson, Professor of Wine Marketing

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