The Vincast Episode 047 – Dr. Damien Wilson, Professor of Wine Marketing

Have you ever considered a career in wine business & marketing? Did you know that you can study it academically, to a PhD level? Well Damien Wilson did just that, and currently shares his incredible understanding of markets, consumers and branding with students at the Dijon School of Wine & Spirits. He joined me on this episode of The Vincast to talk about how he got into the field and how important understanding about this complicated topic will be in the future.

Follow Damien on Twitter

Follow James on TwitterInstagram and Facebook

Follow The Vincast on Twitter, email feedback & questions to thevincast@gmail.com and download all the previous episodes here

Subscribe to the podcast on iTunesStitcher or PlayerFM and don’t forget to rate and review!

Dr. Damien Wilson, Professor of Wine Marketing

Dr. Damien Wilson, Professor of Wine Marketing

Advertisements

3 Comments

Filed under Podcasts

3 responses to “The Vincast Episode 047 – Dr. Damien Wilson, Professor of Wine Marketing

  1. Christine Ellis

    Hi
    I really enjoyed this podcast as I’m doing international marketing. Damien mentioned a cross national study done in 2008 but I couldn’t catch the name of who did it. Can anyone help??

    Like

  2. Damien Marshall Wilson

    Hi Christine! Sure, happy to provide the details. The published article from which the research emanated is available here: file:///Users/wilsodam/Google%20Drive/Development/Intrepid%20Wino%20Podcast%20-%202015/International_Comparison_of_Consumer_Choice_for_Wi.pdf However, the presentation of which I cited the preferences of each countries wine consumers is not freely available to the public. Please contact me via facebook, or twitter @WineBusProf or email via the Intrepid Wino. Thanks for your interest!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s