Have you ever considered a career in wine business & marketing? Did you know that you can study it academically, to a PhD level? Well Damien Wilson did just that, and currently shares his incredible understanding of markets, consumers and branding with students at the Dijon School of Wine & Spirits. He joined me on this episode of The Vincast to talk about how he got into the field and how important understanding about this complicated topic will be in the future.
Follow Damien on Twitter
Follow James on Twitter, Instagram and Facebook
Follow The Vincast on Twitter, email feedback & questions to thevincast@gmail.com and download all the previous episodes here
Subscribe to the podcast on iTunes, Stitcher or PlayerFM and don’t forget to rate and review!
Dr. Damien Wilson, Professor of Wine Marketing
The Intrepid Wino 
Hi
I really enjoyed this podcast as I’m doing international marketing. Damien mentioned a cross national study done in 2008 but I couldn’t catch the name of who did it. Can anyone help??
LikeLike
Hi Christine! Sure, happy to provide the details. The published article from which the research emanated is available here: file:///Users/wilsodam/Google%20Drive/Development/Intrepid%20Wino%20Podcast%20-%202015/International_Comparison_of_Consumer_Choice_for_Wi.pdf However, the presentation of which I cited the preferences of each countries wine consumers is not freely available to the public. Please contact me via facebook, or twitter @WineBusProf or email via the Intrepid Wino. Thanks for your interest!
LikeLike
Damien- thank so much. I’ll email about the presentation
Christine
LikeLike
Pingback: The Top 25 Podcasts on Drinks
Pingback: The Top 25 Podcasts on Drinks | Inside the Cask