Originally born in Ballarat, Alex discovered an interest in wine helping a childhood friend in his family winery for harvest one year. He then worked vintages in numerous regions and countries, before returning to Australia and commencing employment at Lethbridge Wines in Geelong. Here he started playing around with his own wines, quickly getting some attention for himself with the Byrne Wines brand. More recently he launched Noisy Ritual with some friends. Noisy Ritual is an urban winery that allows people to become members and work together to make wine that they can then enjoy with their friends and family.
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