Kathy Lane has worked in the wine industry for 25 years, and over the past 12 years she has worked on a range of high-profile, premium global brands, organising launches and events and building media profile for her clients at Fireworks PR. She joins me on this episode of The Vincast to talk about her background, about public relations as it relates to wine, and how she helps her clients – like Australia’s First Families of Wine – reach their audience to tell their unique stories.
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