Tag Archives: Montecucco

Chianti to coast (Tuscany, Italy – Day Three)

So far on my journey it’s been a wonderful experience meeting people from each winery and discovering their similar but also different philosophies. Peoples’ philosophies may relate to the management of their vineyards, such as whether they use sustainable practices, are organic or biodynamic. In the winery they may change how they use equipment and additives, what their maturation program is, and how they have designed the layout of their facility. Wineries have different approaches to how they brand and communicate their wines, and also how they welcome visitors to their wineries. The thing to remember is that no one philosophy is the best or right one, as every country, region, producer and audience/market is different. What is most important is to select the right approach for that winery and place, and this is how I have determined to assess whether the philosophy has been successful. Within the space of one day I visited four wineries that had similar but different philosophies, but were all successful in themselves and offer something different. Between the first and last winery I had covered a fair amount of ground, leaving very early and finishing late.
The Black Rooster greets every day in Chianti Classico

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