Alder Yarrow started his wine blog Vinography back in 2004 when the concept of a blog, let alone a wine blog, was still very unfamiliar. In spite of the fact that he quickly became the biggest wine blogger in the U.S.A. and remains so to this day, he still does it for passion and not as his primary source of income. Based in San Francisco, Alder not only receives samples of wines from all over the world but has had the opportunity to travel as well. In 2014 he ran a successful Kickstarter campaign to launch his book The Essence of Wine, which breaks down various characters of wine through a combination of words and images. He joins me on this episode of The Vincast to talk about his journey and passions.