|Verona Fiere – where the magic of Vinitaly happens|
Category Archives: Wine Events
I’m not ashamed to admit that I am a Wine Trade Fair virgin. Way down in Australia we don’t have anything like this as it is not a big enough market for such a trade fair, and most of the market is dominated by six wine companies. The closest thing we have is individual distributors inviting their producers to show new release wines either once a year or every other year. Having visited Prowein 2012 I can say that this is preferable, as there are far less producers to see and I am familiar with them all. There is also the fact that I know many other attendees and can chat about the wines with them. Attending Prowein is a little bit like the edible room scene in Willy Wonka and the Chocolate Factory, except in that scene they knew what everything was and what they wanted to taste. I spent most of my time wandering around not knowing many of the producers and not knowing which were good enough to visit. It is amazing to see all of these big bright shiny stands, and the layout is generally clear and makes sense. There are a lot of stands for negociants and importers, so you sometimes stumble on Australian wines in the German hall, or French wines in the Spanish hall.
|Shiny Prowein 2012|
Although I have now finished at King & Godfree and am frantically making final preparations for my trip, I am still making time to head out to some trade activity around Melbourne. It’s good to get out and try some wines before I go as it will be awhile before I drink Australian wines again. It’s kind of why I’m spending time in South Australia around my graduation ceremony in Adelaide next week. Not having visited the Barossa or the Clare I thought it pertinent considering I am about to travel around the world! Posts will follow about the jaunt next week (assuming I have time before I go).
Late August and September generally means budburst out in the vineyards of Australia, but in the wine trade it generally means one thing; Portfolio Days! The converging factors of slow periods in the winery allowing winemakers to head out on the road, and the beginning of the four-month period leading into Christmas means this is the perfect time to invite trade supporters into one location to exhibit one’s wares, whilst inviting principles along to spruik. With countless distributors showing hundreds of wines each, it is with great enthusiasm and trepidation that I headed into this period, particularly given I am about to head off on the grand tour in about three weeks. Here are the tastings I’ve been to in the last two weeks.