I’m not ashamed to admit that I am a Wine Trade Fair virgin. Way down in Australia we don’t have anything like this as it is not a big enough market for such a trade fair, and most of the market is dominated by six wine companies. The closest thing we have is individual distributors inviting their producers to show new release wines either once a year or every other year. Having visited Prowein 2012 I can say that this is preferable, as there are far less producers to see and I am familiar with them all. There is also the fact that I know many other attendees and can chat about the wines with them. Attending Prowein is a little bit like the edible room scene in Willy Wonka and the Chocolate Factory, except in that scene they knew what everything was and what they wanted to taste. I spent most of my time wandering around not knowing many of the producers and not knowing which were good enough to visit. It is amazing to see all of these big bright shiny stands, and the layout is generally clear and makes sense. There are a lot of stands for negociants and importers, so you sometimes stumble on Australian wines in the German hall, or French wines in the Spanish hall.
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| Shiny Prowein 2012 |
The Intrepid Wino 