Spending eight weeks travelling through Italy visiting wineries can be pretty challenging. As if it isn’t difficult enough that outside of the cities and towns there are no street names – and in many cases addresses are simply designated as an area which includes a great many roads – there is little to no directional signage. Add to this the poor quality of the maps on my navigation software, and you get a situation where I was rarely early to an appointment, and in one case couldn’t find the winery at all. After the first few days in Spain I am concerned that this will be the case again. Some countries do wine tourism a little better (Australia, USA, France), some less so (Argentina, Germany), and some have almost none at all (Chile, Italy). The good countries have directional signage towards a region, and then within the region they have directional signage to every winery that welcomes visitors. Some regions are more advanced than others, and include such information as distances, but at a minimum they have signs at every major turn. It goes without saying that at the wineries they have signs indicating that ‘yes, the winery is here and we are open for business’. This is less common in Europe, perhaps as they are considered a little flashy, but they are in fact a necessity. The issues of addresses seem similar in Spain to that of Italy and thus knowing and providing GPS coordinates is almost the only recourse to avoid potential visitors getting lost. To any winery I am visiting for the rest of my trip who may be reading this, I urge you to send me the GPS details so that I am not late and we can make the most of our time together.
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| High above Priorat |
The Intrepid Wino 