Wine shows have a long and important history in the Australian wine industry, and we are now coming to the end of the show season for 2014. There are few greater triumphs as a wine producer than receiving a coveted trophy at one of the many shows run in major capitals and regional locations. Sam Hooper from Cellarhand Wines joins me again to discuss the nature of wine shows, and how they are staying relevant in a modern and dynamic wine market.
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As a complex product, wine – particularly of an artisan nature – is not something that is easy to sell. The role of a wholesale wine merchant is both important and constantly evolving to keep up with a rapidly changing market. National Sales Manager for Cellar Hand Wines Sam Hooper returns to the show, and we discuss the origins, nature, role and complexities of distributing wine in today’s market.
On the very first episode of The Vincast I am joined by Sam Hooper, National Sales Manager for Cellarhand Wines. With a number of factors combining to make imported wines not only much cheaper but also much more readily available, Australia has seen a dramatic increase in the number of importers and the subsequent volume of imports. Working for an importer and wholesaler that has been around since 1999, I thought Sam would be well equipped to talk about this recent phenomenon that has got more than a few local producers a bit perturbed.