The Vincast talking Wine wholesaling with Sam Hooper

As a complex product, wine – particularly of an artisan nature – is not something that is easy to sell. The role of a wholesale wine merchant is both important and constantly evolving to keep up with a rapidly changing market. National Sales Manager for Cellar Hand Wines Sam Hooper returns to the show, and we discuss the origins, nature, role and complexities of distributing wine in today’s market.

Sam Hooper

Sam Hooper

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